• HISTORY - In 2000, a  good friend of mine from the car business asked me if I wanted to go into the boat business? I didn't know much about the marine industry, but I knew a lot about the auto industry. We opened a Bayliner store in St . Petersburg, Fl. and become  their #1  dealer in the USA within 2 years and never looked back. We took the same business principles and deciplines we had perfected from the auto industry and plugged them into the boat industry.

• EXPERIENCE - My 40+ years of successful retail management experience and unique skill sets qualify me to help identify  "problem areas" and "room for gain" profit centers in your dealership. I then train and  implement  proven processes to provide  solutions and improvements.

• I am one of the few people who has sat in every "chair" of  a successful dealership. (Salesman, Sales Trainer,  Sales Manager, GSM, GM, F&I Manager, F&I Trainer,  F&I Director) . I understand what it takes to make a "boat deal "and a "boat dealership " flow smoothly and maximize profit in all areas.

• INTREGRITY - I  specialize in maximizing gross profit in all areas while maintaining 100% Honesty, Integrity and Transparency.

• ATTITUDE - The boat business is  and should always be FUN! As a boat owner, I love being on the water and I love to fish. Owning a boat is everyone's dream and we get to  be a part in that dream. I keep a positive attitiude and encourage others to do the same. A little encouragement will move mountains.

Marine Sales Consulting

Remote F&I Menu Software 

MORE PROFIT on CASH DEALS

      Emergency F&I Services   

In -House or Finance Provider?

Front End Gross Profit

Back  End Gross Profit

Used Boats Gross Profit

Management Training 

Sales Training

F&I Training

Inventory Control 

(Develop your Core)

Manufacturer Support

Title and Documentation Support

Most consultants will review your statement and tell you where you stand in your 20 group. Oh no, hope your not on the bottom half. That makes for a long meeting. 

I will review your monthly numbers and help you prioritize your "room for gain" profit centers. I will not only provide proven methods to maximize those profit centers but I will also provide the "belly to belly" training needed to make it happen.

IN-HOUSE FINANCE or SERVICE PROVIDER?

My experience as both Finance Director and GSM at major boat and auto dealerships and for a large marine / rv finance service provider, helps me help you to determine if it's best for you to finance your boats in house or use a service provider. That decision alone is worth thousands of dollars every month! I can train a person in your dealership for either postion.